Identity is styled daily.
Roblox players customized avatars over 165 billion times in 2024 — proving digital self-expression isn’t static, it’s ritual.

84% of Gen Z say their avatar’s style influences their IRL fits.
What starts in-game doesn’t stay there. AVVY tracks how platform aesthetics reshape real-world fashion logic.

Platform-native aesthetics move faster.
A TikTok sound becomes a Roblox fit, then a Pinterest moodboard — all within days. AVVY captures that chain reaction.

70% of Gen Z’s purchase decisions start on social.
From discovery to validation to checkout — the entire shopping journey now lives where they scroll. AVVY meets them there..

Roblox creators are architects of style.
They aren’t just designers — they’re founders, curators, and trendsetters remixing fashion on their own terms.

47% of Gen Z care about brand identity — in evert realm.
Credibility is everywhere, we are always connected. If your logo doesn’t look good on a Limited, it won’t win in this space.

A $650K Roblox crown sale says it all.
Digital items now hold luxury-level value — and their worth is social, visible, and collectible.

70% of Gen Z want diverse customization.
In digital fashion, identity is co-created. Representation isn’t a bonus — it’s baseline. AVVY covers how creators demand, design, and deliver it.

Print 2.0 us here— and Gen Z wants it limited, tactile, and styled. In an era of endless content, print becomes the rarest flex. AVVY’s physical magazine isn’t retro — it’s designed as a collectible: scarce, styled, and moodboard-ready. For Gen Z and Alpha, owning something real isn’t outdated — it’s the future of status.