The New Frontier of Fashion Media
AVVY Magazine is a first-of-its-kind media platform redefining fashion through the lens of digital identity, avatar styling, and cultural storytelling.
Published quarterly as a limited-edition print magazine and powered by a consistent digital presence on Substack, AVVY spotlights self-expression in all its forms, across virtual and IRL worlds.
A Platform Built for Gen Z and Alpha
We’re not just reporting on the culture—they’re shaping it with us. From styling avatars to building digital wardrobes, AVVY Magazine captures the future of fashion through immersive storytelling, emerging creators, and virtual aesthetics.
Our Substack-first model delivers high-frequency content (features, video, drop coverage, editorials), while our Squarespace site hosts merch, print issues, and brand partnership access.
The First Cultural Archive of Avatar Fashion—in Print & Beyond
Digital fashion isn’t emerging—it’s exploding, projected to surpass $50 billion by 2030. Fashion is expanding beyond fabric and runways, reimagined daily through avatar styling, gaming platforms, and creator-led drops.
AVVY is the first print magazine curating and celebrating this transformation—connecting brands, creators, and tastemakers inside a billion-dollar style economy.
This isn’t just a magazine—it’s a cultural archive, a trend incubator, a front-row seat to fashion’s next frontier. A limited-edition print collectible, amplified by digital storytelling across Substack and social.
Join the brands, creators, and visionaries shaping the next generation of fashion. This is where identity, style, and culture converge—across every world they inhabit.
THE AVVY AUDIENCE
Who We Reach
-
Primary Demo: Ages 16–24
Generations: Gen Z & Emerging Gen Alpha
Gender Identity:
→ 67% female-identifying
→ 33% male & non-binary identifying
Global Hubs: U.S., U.K., Brazil, Korea — with emerging pockets across Southeast Asia and LATAM -
✅ Digital-native, fashion-first thinkers
✅ Prioritize self-expression and avatar styling over traditional fashion norms
✅ 56% style their avatars before getting dressed IRL
✅ 84% say digital fashion directly influences what they wear offline
✅ 60% spend monthly on UGC — hair, outfits, faces, accessories
✅ Average player spends $20+ per month on avatar identity (Roblox Q2 2025) -
👗 Fashion Lovers
→ Track marketplace drops, aesthetic trends, and digital x physical crossover moments
→ 1 in 3 have styled or purchased a digital version of a luxury item🎮 Gaming-Native
→ Spend 2.4+ hours/day on Roblox — fashion and function are fully integrated
→ Routinely participate in Limiteds, photo studio shoots, and avatar scene-building🧑🎨 Creators + Remixers
→ DIY their own looks, edit TikToks, run aesthetic Pinterest boards
→ Active in Roblox Studio, Blender, and CapCut — styling is creation👁️ Trend-Seekers
→ Fluent in niche-core, coquette-core, and anything trending before it hits Shein
→ Follow UGC creators like influencers — and shop what they wear -
It’s not just attention — it’s intention.
This audience styles with purpose and shops through stories. For them, avatar fashion isn’t a filter — it’s identity, inventory, and investment.🎯 Intentional Stylers
Every outfit tells a story — from coquette-core to combat boots. They don’t scroll past trends; they wear them, remix them, and turn them into platforms for self-expression.🛒 Fashion-Led Shoppers
They buy what they build. Digital desire converts into purchases — from UGC Limiteds to IRL dupe fits inspired by their avatar.🔄 Cultural Multipliers
A vibe they wear in Roblox shows up on TikTok, then Pinterest, then IRL. Their influence loops — and your brand rides that ripple.
This generation doesn’t just follow fashion — they co-create it, remix it, and wear it across platforms.
From Roblox fits to TikTok edits, they’re styling for the screen and the scene.
AVVY reaches the digital fashion leaders — the moodboard-makers, the mini stylists, the ones influencing their group chats and shaping what’s next. They don’t wait for the front row — they’re building their own.
We don’t just cover them. We create with them.
AVVY is where their style gets curated, amplified, and turned into culture.
-
Players spent over 27 billion hours in-game this quarter — a 58% increase. That’s not just gameplay… it’s styling, building, buying, creating.
-
Roblox now has 23.4 million monthly payers, each spending $20.48 on average. That’s real money, real desire, and real style power.
-
The global digital fashion market is expected to reach $50 billion by 2030, with some estimates as high as $53.4 billion. (credit: McKinsey)
This growth is fueled by technological advancements, changing consumer behaviors, and the increasing importance of digital self-expression. Brands like Gucci and Louis Vuitton have already entered the space, indicating a strong future for digital fashion.
AVVY positions itself at the forefront of this growth by offering a platform that showcases the latest trends and innovations in digital fashion.
-
AR, VR, gaming platforms, and creator tools are accelerating consumer appetite for avatar fashion, transforming it from a niche to a global, participatory movement.
AVVY is uniquely positioned to showcase the creators, platforms, and innovations accelerating this adoption—providing brands a front-row editorial seat to this new fashion economy.
-
For Gen Z and Alpha, styling avatars is as habitual and meaningful as dressing themselves IRL. Virtual fashion is their everyday wardrobe, not an occasional novelty.
AVVY captures this behavior by elevating avatar styling into cultural storytelling—giving brands a platform to align with the emotional and creative value of daily digital dressing.
-
By understanding the strong demand for digital fashion, brands can tailor their strategies to meet the needs of Gen Z and Alpha, who are driving this growth through their preference for virtual self-expression.
AVVY helps brands tap into this demand by providing insights into the latest digital fashion trends and preferences.
-
For this generation, avatars are the first and most visible representation of self—styled and shared before a mirror or IRL closet comes into play.
AVVY acts as a cultural archive for these digital selves—offering brands the chance to be part of identity-building moments that start on screen but influence IRL expression.
-
Fashion shows, exclusive drops, and aesthetic collaborations now happen virtually—access isn’t gated by geography or ticket price, but by screens and platforms.
AVVY positions brands inside these virtual “front rows,” giving them visibility and cultural equity where trends now emerge first.
-
19% of users spend up to $20/month; 18% spend $50–$100/month—digital goods aren’t throwaways; they’re meaningful investments in identity and status.
AVVY helps brands tap into this spending behavior by showcasing exclusive collections, collaborations, and creator drops as cultural moments worth buying into.
-
Gen Z is drawn to unique, limited-edition avatar looks—mirroring the hype and scarcity models of luxury streetwear and drop culture in physical fashion.
AVVY curates and amplifies this exclusivity, giving brands an editorial platform to position their digital fashion as status symbols and collector items.
-
Avatar outfits live on the player 24/7—unlike IRL looks, they’re visible to peers every moment of gameplay.
-
Fashion trends, new drops, styling ideas circulate inside Roblox’s ecosystem, where users are already playing, shopping, sharing.
-
Fashion is one of Roblox’s fastest-growing creator categories, driving record engagement, marketplace sales, and platform influence.
-
Roblox’s creator tools are launching a new generation of self-taught digital designers—turning players into entrepreneurs, and avatars into runways.
of note
In 2024, Roblox users customized their avatars an astonishing 165 billion times, highlighting the platform's emphasis on self-expression and identity. This figure underscores the integral role avatar personalization plays in the Roblox experience.
Notably, over 70% of users engage in avatar customization daily, reflecting the community's commitment to individuality and creativity.
Culture-Shifting Stats & Insights
A current snapshot of behavior & vibe
The AVVY Magazine Ecosystem
AVVY Magazine is more than a magazine—it’s a multi-platform fashion ecosystem, meeting Gen Z and Alpha where they style, discover, create, and share.
Every touchpoint is a portal into fashion’s next frontier: from collectible print, to daily digital storytelling, to social media trend cycles, to Roblox’s creator economy.
Lead where fashion is already going —
Partnering with AVVY MAG means showing up where Gen Z and Alpha actually live their style lives — in Roblox, on Substack, through avatar drops, digital-first wardrobes, and collectible print. We connect to the creators driving them — and help brands become part of the culture, not just outside observers.
📰 Print spreads (limited, collectible, and styled)
💻 Digital features + Substack integrations
🎮 Roblox UGC collabs, event builds + in-game styling
📲 Platform-native storytelling + social placements
🛍️ Merch, avatar/home bundles, and shoppable moments
Custom packages built to match your drop, your vibe, and your audience.