The New Frontier of Fashion Media
AVVY Magazine is a first-of-its-kind media platform redefining fashion through the lens of digital identity, avatar styling, and cultural storytelling.
Published quarterly as a limited-edition print magazine and powered by a consistent digital presence on Substack, AVVY spotlights self-expression in all its forms, across virtual and IRL worlds.
A Platform Built for Gen Z and Alpha
We’re not just reporting on the culture—they’re shaping it with us. From styling avatars to building digital wardrobes, AVVY Magazine captures the future of fashion through immersive storytelling, emerging creators, and virtual aesthetics.
Our Substack-first model delivers high-frequency content (features, video, drop coverage, editorials), while our Squarespace site hosts merch, print issues, and brand partnership access.
The First Cultural Archive of Avatar Fashion—in Print & Beyond
Digital fashion isn’t emerging—it’s exploding, projected to surpass $50 billion by 2030. Fashion is expanding beyond fabric and runways, reimagined daily through avatar styling, gaming platforms, and creator-led drops.
AVVY is the first print magazine curating and celebrating this transformation—connecting brands, creators, and tastemakers inside a billion-dollar style economy.
This isn’t just a magazine—it’s a cultural archive, a trend incubator, a front-row seat to fashion’s next frontier. A limited-edition print collectible, amplified by digital storytelling across Substack and social.
Join the brands, creators, and visionaries shaping the next generation of fashion. This is where identity, style, and culture converge—across every world they inhabit.
THE AVVY AUDIENCE
Who We Reach
This generation doesn’t just follow fashion—they co-create it across platforms. AVVY reaches the young creatives, tastemakers, and style experimenters driving fashion’s next wave—from avatar looks to IRL influence.
They don’t wait for the front row—they’re building their own. AVVY Magazine is where their style story is curated, amplified, and shared.
👉 Age 16–24 (primary)
👉 Gen Z + emerging Gen Alpha
👉 67% female-identifying; 33% male/non-binary identifying
👉 Global audience with cultural hubs in U.S., U.K., Brazil, Korea
✅ Digital-native, fashion-first thinkers
✅ Prioritize self-expression, customization, identity through fashion
✅ 56% style avatars before dressing IRL
✅ 84% say digital style influences their real-world fashion choices
👗 Fashion Lovers → Following fashion drops, aesthetic trends, luxury x digital collabs
🎮 Gaming-Native → Spend 2.4+ hours/day on Roblox, gaming meets fashion
🧑🎨 Creators + Remixers → DIY aesthetic makers, Pinterest curators, TikTok editors
👁️ Trend-Seekers → Micro-trends, moodboards, niche aesthetics
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The global digital fashion market is expected to reach $50 billion by 2030, with some estimates as high as $53.4 billion. (credit: McKinsey)
This growth is fueled by technological advancements, changing consumer behaviors, and the increasing importance of digital self-expression. Brands like Gucci and Louis Vuitton have already entered the space, indicating a strong future for digital fashion.
AVVY positions itself at the forefront of this growth by offering a platform that showcases the latest trends and innovations in digital fashion.
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AR, VR, gaming platforms, and creator tools are accelerating consumer appetite for avatar fashion, transforming it from a niche to a global, participatory movement.
AVVY is uniquely positioned to showcase the creators, platforms, and innovations accelerating this adoption—providing brands a front-row editorial seat to this new fashion economy.
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For Gen Z and Alpha, styling avatars is as habitual and meaningful as dressing themselves IRL. Virtual fashion is their everyday wardrobe, not an occasional novelty.
AVVY captures this behavior by elevating avatar styling into cultural storytelling—giving brands a platform to align with the emotional and creative value of daily digital dressing.
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By understanding the strong demand for digital fashion, brands can tailor their strategies to meet the needs of Gen Z and Alpha, who are driving this growth through their preference for virtual self-expression.
AVVY helps brands tap into this demand by providing insights into the latest digital fashion trends and preferences.
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For this generation, avatars are the first and most visible representation of self—styled and shared before a mirror or IRL closet comes into play.
AVVY acts as a cultural archive for these digital selves—offering brands the chance to be part of identity-building moments that start on screen but influence IRL expression.
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Fashion shows, exclusive drops, and aesthetic collaborations now happen virtually—access isn’t gated by geography or ticket price, but by screens and platforms.
AVVY positions brands inside these virtual “front rows,” giving them visibility and cultural equity where trends now emerge first.
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19% of users spend up to $20/month; 18% spend $50–$100/month—digital goods aren’t throwaways; they’re meaningful investments in identity and status.
AVVY helps brands tap into this spending behavior by showcasing exclusive collections, collaborations, and creator drops as cultural moments worth buying into.
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Gen Z is drawn to unique, limited-edition avatar looks—mirroring the hype and scarcity models of luxury streetwear and drop culture in physical fashion.
AVVY curates and amplifies this exclusivity, giving brands an editorial platform to position their digital fashion as status symbols and collector items.
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Avatar outfits live on the player 24/7—unlike IRL looks, they’re visible to peers every moment of gameplay.
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Fashion trends, new drops, styling ideas circulate inside Roblox’s ecosystem, where users are already playing, shopping, sharing.
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Fashion is one of Roblox’s fastest-growing creator categories, driving record engagement, marketplace sales, and platform influence.
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Roblox’s creator tools are launching a new generation of self-taught digital designers—turning players into entrepreneurs, and avatars into runways.
of note
In 2024, Roblox users customized their avatars an astonishing 165 billion times, highlighting the platform's emphasis on self-expression and identity. This figure underscores the integral role avatar personalization plays in the Roblox experience.
Notably, over 70% of users engage in avatar customization daily, reflecting the community's commitment to individuality and creativity.
Culture-Shifting Stats & Insights
A current snapshot of behavior & vibe
The AVVY Magazine Ecosystem
AVVY Magazine is more than a magazine—it’s a multi-platform fashion ecosystem, meeting Gen Z and Alpha where they style, discover, create, and share.
Every touchpoint is a portal into fashion’s next frontier: from collectible print, to daily digital storytelling, to social media trend cycles, to Roblox’s creator economy.
Lead
in the digital fashion space—
visually, culturally, and experientially.
Partnering with AVVY MAG means tapping into the spaces where Gen Z and Alpha live their style journeys—on screen, in-game, in feeds, and across digital wardrobes. We’re not chasing attention. We’re curating the culture already happening—and giving brands a way in that actually fits.
🖨️ Print spreads
💻 Digital features + Substack shoutouts
🎮 Roblox UGC collabs + event drops
📲 Social placements + platform-native storytelling
✔️ Merch Integrations
Full media kit available upon request. Custom packages built to match your brand vibe.